My hotel - then, now and tomorrow
All-round seminar for reception and reservation employees with topics covering aspects of daily operations as well as background knowledge about sales and pricing.
Key topics
- Sales and communications platform of the hotel
- Market segments of the hotel
- What do our customers purchase?
- Qualities of the hotel / Qualities of competitors
- Ensuring success through natural geniality
- Development of sales categories through quality features
- Development of room descriptions for room sales
- Revenue/Yield management
- Revenue optimisation
- Profit optimisation
- Yield management
- Price and quantity optimisation (ideal mix of average price and occupancy)
- Strategic capacity management
- Sales increase
- Market segment management